Shifting the attention from the sexual object to the person, with a pair of fashionable mismatched shoes
Our mission is to empower women and men who wear the Gen Nee shoes to promote their self-expression, uniqueness and personality.
"The Gen Nees make you feel unique, and express your uniqueness at a glance."
We believe that to express one's diversity and uniqueness you don't need to compromise on being fashionable and trendy, and to renounce to beauty and comfort.
"The Gen Nees are fashionable and trendy. They are beautifully designed and super comfortable"
The shoe market is highly standardised and we still deal with old conventions, such as high heels being a symbol of women's objectification, and colourful men shoes being labelled as feminine.
Gen Nee shifts the paradigm of the symmetry between left and right, creating new symmetries out of non-conformity, disrupting conventions, and looking for equality within diversity.
"We are all different and equal like a pair of Gen Nees"
"Gen Nee is when you enter a room and people start judging you through their mental filters and prejudices. And that happens all the time, especially if you are part of a social, cultural, racial or sexual minority. But then they look at your shoes and all their prejudices, all their conventions break into thousand of pieces, and they have to see the real person in front of them: strong, passionate, unique, revolutionary" (the founder)
The Song sneakers follows you around from day to evening.
The soft genuine leather makes your feet feel pampered and comfortable.
The platform supports your back at work and during errands, and its height helps with confidence, making the Song sneakers the perfect accessory to any outfit, from jeans to mid-length and mini skirts, from tea dresses to party outfits.
The sparkles are super trendy and add some spice to your attire, and the gold and silver, along with the neutral colour laces, make the Song sneakers the go-to shoes for this season
These ankle boots are just your perfect accessory for fall and winter fashion.
The doubly mismatched design makes the most innovative statement. These mismatched 10 cm heels black and white ankle boots will give a kick to your jeans outfit and will be particularly amazing with evening dresses for your party season.
A lovely pointy toe pump with a lot of personality. These soft suede, super comfortable beauties will be whispering in your ears that cannot is a concept that doesn't make sense
Eco suede ankle boots with mismatched sfumato fur, light blue and brown. Super comfortable and warm, these 7 cm heel boots are your go-to winter fashion accessory. The perfect outfit for these ankle boots are jeans even though you will be wearing them with long and mini skirts too for a revolutionary aesthetic.
"SHOES ARE OFTEN A PERSON'S FIRTS BUSINESS CARD"
They have the potential to show who we are, where we go, what we believe in
"THERE IS AN URGE TO EXPRESS ONE'S DIVERSITY AND UNIQUENESS"
without compromising on being fashionable, trendy, and without renouncing to beauty and comfort