Gen Nee is when you enter a room and people start judging you through their mental filters and prejudices. And that happens all the time, especially if you are part of a social, cultural, racial or sexual minority. But then they look at your shoes and all their prejudices, all their conventions break into thousand of pieces, and they have to see the real person in front of them: strong, passionate, unique, revolutionary. 

Gen Nee e' quando entri in una stanza e la gente ti giudica da quello che vede e ti inserisce in scatole predeterminate. Questo capita spesso soprattutto quando si e’ parte di una minoranza culturale, sociale, etnica o sessuale. Ma poi vedono le tue scarpe, ed e' a quel punto che tutti i loro pregiudizi, tutte le loro convenzioni mentali si schiantano al suolo per lasciare spazio alla visione della persona che veramente hanno davanti: forte, unica, passionale e rivoluzionaria.

Gen Nee IS
Gen Nee IS
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Gen Nee DIFFERENT
Gen Nee DIFFERENT
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Gen Nee REVOLUTION
Gen Nee REVOLUTION
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Gen Nee DOES
Gen Nee DOES
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Gen Nee MEANS
Gen Nee MEANS
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Gen Nee SHIFTS
Gen Nee SHIFTS
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Gen Nee GET INSPIRED
Gen Nee GET INSPIRED
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Gen Nee STORY
Gen Nee STORY
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Gen Nee SOCIAL
Gen Nee SOCIAL
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GEN-NEE on the boxes.jpg

"THERE IS AN URGE TO EXPRESS ONE'S DIVERSITY AND UNIQUENESS"

 

without compromising on being fashionable, trendy, and without renouncing to beauty and comfort

"SHOES ARE OFTEN A PERSON'S FIRTS BUSINESS CARD"

 

They have the potential to show who we are, where we go, what we believe in  

OUR VISION:

QUITE SIMPLY, WE BELIEVE IN DIFFERENCES.

 

WE BELIEVE IN EMPOWERING OUR SELF-EXPRESSION AND PURSUING OUR TRUE SELF WITHOUT FEAR. 

WE BELIEVE IN A LIQUID WORLD WHERE EQUALITY CAN BE FOUND IN DIFFERENCES, AND NEW SYMMETRIES CAN BE DRAWN OUT OF NONCONFORMITY. 

WE SUPPORT THE RAISE OF A GENERATION NOT BOUNDED BY SEXUAL, SOCIAL AND CULTURAL RESTRICTIONS AND CONVENTIONS. 

WE ARE DIFFERENT AND EQUAL, LIKE A PAIR OF GEN NEE